Keep your clients longer.Coach them in half the time.From one app with your name on it.
One branded app for your clients. One dashboard for you. Meal plans that build themselves from a searchable food database. We set it up and move your current clients across for you.
One retained client covers your whole monthly fee · Done-for-you setup · Your brand, not ours.
Wednesday
Good morning
Your app, your brand
Your name and logo. Clients never see ours.
Plans build themselves
Macros in, a full week of meals out.
Get paid on their groceries
Your affiliate links ride along on every shopping list.
We move your clients for you
Done-for-you migration. Days, not months.
Great coaching, buried in busywork.
You didn’t sign up to be a data-entry clerk.
- ✕ Rebuilding the same plan in a Google Doc, again
- ✕ Check-in photos lost in your DMs
- ✕ No idea who logged habits this week
It’s all one branded app.
One platform for the whole client journey.
From the first weigh-in to their goal photo, the tools you already coach with, finally in one place.
Meal plans & macros
Build a meal once and reuse it anywhere. Plans rebuild themselves to each client’s macros from a searchable food database — the same meals every day, or something different for all seven.
Grocery lists that match
Every plan becomes a list your client can shop from, counted the way a store sells things rather than in grams. Plan several weeks at once and it still comes out as one list.
Programs your clients follow
Build a program once, assign it, and set which days they train. Clients tick off sets, log what they lifted, and see last week’s numbers beside today’s.
A training week they can see
Their week opens on what’s on today, what’s done and what isn’t, with one tap to mark a session complete. A month view shows how the whole month has gone.
Video form checks
Clients film a lift from their phone and it lands with their coach, tied to the exercise it belongs to. Your coaches watch it and write back where the client will read it.
A movement library
Demos, cues and swaps for every exercise, plus any move your coaches add themselves with their own names and coaching notes. Share them across the team or keep them private.
Check-ins you write yourself
Ask your own questions and collect photos and measurements as often as suits you. You set what each client is working toward — losing, gaining or holding — so progress is measured against their goal instead of one default.
Client email, under your name
Welcome, plan ready, missed check-in, event reminders. Switch each one on or off and set its timing. All under your business name, with nothing for you to set up.
More than one coach
Assign clients to coaches. Everyone can see the roster, but a message thread only shows up for the coach it belongs to.
Messaging built in
Photos, voice, templates and broadcasts, with profile pictures on every message. No more coaching out of Instagram DMs.
Your Command Center
Every client, check-in, habit and message in one dashboard, ranked so you see who needs you today before you see anything else.
Macros in. A week of meals out.
Enter their numbers, or let the calculator find them, and a full macro-accurate plan builds itself — the same meals every day, or something different for all seven. Zero spreadsheets.
Calculate the macros
The built-in calculator finds their calories and protein, or type your own targets.
Auto-build the plan
A full plan generates instantly and scales every food to hit their numbers.
However they eat
Repeat one day all week, or assign something different Mon–Sun, from your saved library.MTWTFSS
A list they can shop
Every ingredient rolls into one list your client can shop from, counted the way a store sells things rather than in grams. Plan several weeks at once and it still comes out as one list.
Get paid for what you already recommend.
Your affiliate links ride along on every shopping list and every supplement you recommend. Your clients buy what they were buying anyway, at the price they’d have paid, and the commission is yours — not ours. Supplements are where it adds up: brands run their own programs, and they pay many times what groceries do.
Most software is a cost. Run the numbers — this part can cover the whole fee.
$305 /month
About $3,660 a year from 20 clients buying through your links — $80 of it groceries, $225 supplements.
That covers your $299 a month, and keeps going.
Amazon pays 1% on groceries. Supplement brands run their own programs and typically pay 10–25% — this uses 15%. Your own rates depend on the programs you join.
Built for coaches with a real book of business.
Still weighing it up against building your own? We wrote the honest comparison, including when building your own is the better call.
✅ This is for you if…
- ✓ You coach five or more clients and it’s spread across too many tools
- ✓ You want your name on it, not somebody else’s
- ✓ You’re tired of paying more every time you sign someone
- ✓ You have a team, or expect one
🚫 It’s not for you if…
- ✕ You have one or two clients. The math doesn’t work yet
- ✕ You need a listing in the App Store specifically
- ✕ You want features built only your business needs
One flat monthly. No per-client fees.
Coach ten people or three hundred. The price doesn’t move, because charging you more for growing is a strange way to build a partnership.
Everything, under your name
$299 /month
Flat. However many clients you sign.
- ✓ Meal plans that build themselves to each client’s numbers
- ✓ Grocery lists your clients will actually shop from
- ✓ Workouts, check-ins, habits and progress in one place
- ✓ Messaging and emails that come from you, not from us
- ✓ Affiliate links earning on every grocery order
- ✓ Your whole coaching team included, however many
- ✓ Your client list stays private, and stays yours
- ✓ Every new feature, free, forever
Getting you running
$1,000 once
Paid once, at the start. Never again.
- ✓ Branded and customized for your business
- ✓ We move your current clients over for you
- ✓ Your own web address, set up for you
- ✓ We train your coaches on it
The questions every coach asks.
Is it really my brand?
Your name, logo, colors, and domain throughout the app. The only trace of us is one line at the bottom of notification emails: “Powered by AllPurposeCoaching.” That line is the trade for those emails sending under your name with no setup on your end.
Is setup on me?
No. We set it up, brand it, move your clients across, and train your coaches. You just approve it.
Do clients learn a new app?
They tap your web address once and it saves to their phone like any other app. Nothing to search for in an app store, nothing to download, and everything they use daily is on the first screen.
Who owns my client data?
You do, completely. Your client list, their plans, their photos, their whole history. Ask us any time and we’ll hand you all of it, no notice period and no argument.
Is it worth it at my size?
It depends what you charge. At $200 a client you want around fifteen on the roster before the platform is under a tenth of what you bill; at $300 it’s ten, and at $500 it’s six. From $300 up, one retained client covers the month on its own. Below your number it’s a big share of your revenue and a cheaper per-client tool is the better answer — we’ll tell you so on the call rather than sell you something you’ll resent.
Your clients, your brand, one app. Let’s build it.
Twenty minutes and your actual numbers. We’ll tell you straight whether it’s worth it for a team your size.